How can you use LinkedIn effectively for your business as a Golf Coach

Welcome to my blog post where we look at how you as a Golf Coach can use LinkedIn for your business – for networking or as a marketing tool to attract clients.

In the digital age, it is important for professionals across all industries to strengthen their online presence and use the right platforms to network and reach potential clients. For many industries, LinkedIn has long since become the standard. For Golf Coaches it is still a platform with a lot of potential. Let us take a look at how you as a Golf Coach can use LinkedIn to expand your reach, attract new clients and position yourself as an expert.

Why LinkedIn for Golf Coaches?

LinkedIn is one of the largest business networks in the world with around 267 million users in Europe and 238 million users in North America (Statista 19.06.2024), making it another social media platform that you can use as a Golf Coach to build a network or as a marketing channel for your Golf Coaching Business.

LinkedIn has already established itself in many industries and has become an important platform for self-employed people to network and acquire customers. Not only can you expand the reach of your own business, but LinkedIn also offers you the opportunity to position yourself as an expert.

LinkedIn also offers this opportunity for Golf Coaches. In my opinion, it is not yet fully utilized and so there are many opportunities for Golf Coaches to use LinkedIn. You can either use it to increase reach or visibility – be it for customer acquisition, to establish themselves as an expert in a certain field or simply to network. LinkedIn currently offers a lot of potential for Golf Coaches.

Your LinkedIn Profile as a Golf Coach

Let us take a step by step look at the components of a LinkedIn profile and how you can use them as a Golf Coach.

The question is – Premium or Basic Account?

In my opinion, you do not need an expensive premium account to start with. If you want to network and share posts, then you do not need a premium account, you can also do this with the basic account.

The LinkedIn Creator Mode

Creator Mode on LinkedIn contains additional tools and functions that a normal standard profile does not have. You do not need a premium account for creator mode. Activating creator mode gives you a deeper insight into your target group and the performance of your shared content. If you want to actively use LinkedIn, I can only recommend this function. It gives you an insight into the composition of your target group, which of your post performed best etc.

Your Profile Picture

Let us start with what I think is the simplest part of the LinkedIn profile: the profile picture. The LinkedIn profile picture has the format 400×400 Pixels. Use a profile picture in which you can be easily recognized. You do not necessarily need a picture form a professional, you can also create a photo yourself. However, you should pay attention to the following things when choosing a picture:

• choose a picture with good contrast
• your face should be clearly visible and large – zoom in if necessary
• positive charisma, naturalness
• your background should be clam

Of course, you can also edit your photo, for example with Canva and use a template for your profile picture. You can also create a professional profile picture without editing or a professional.

Your Profile Header image

The LinkedIn Profile header has a size of 1584 x 396 Pixels and is therefore the largest advertising space in your LinkedIn profile. You should use this space to place your current offer, service, or mission as a Golf Coach. There are two ways to do this:

• You show your target group what your service, your offer is
• or you address a pain point or a problem of your targe group and show how you can solve their problem.

Let us take a look at an example of this. You advertise your next golf trip in the LinkedIn profile header – this would be an example of point one (offer)- or “Finally slice free” here you address a problem of your target group.

Keep the profile header simple and only place one offer / service. If you do not want to advertise your current offer or service, I would still recommend adding an image to your profile header as it makes your LinkedIn profile look more professional.

Your LinkedIn Profile Slogan

In your profile, the profile slogan is the area under your name. The slogan is also displayed in the feed next to your name when you post something. You have up to 220 characters available for the profile slogan. However, as is so often the case, the shorter and more concise, the better. Especially in the mobile view, fewer characters are usually displayed, and part of the slogan is cut off when the name is displayed in the feed.

Use the profile slogan to show what you offer – what is your training focus, what do you offer for whom (target group), etc.? There is also space here to announce / place your latest offer, for example a golf trip or a new course.

Info & Focus

The next step is to take a look at the “Info” and “in focus” sections. In these two areas of your LinkedIn Profile, you have the opportunity to introduce yourself and display your current offers and services. Let us start with the „Info “section. This section of your LinkedIn Profile gives you the opportunity to introduce yourself. Show who you are, what your mission / vision is or how you can help your customers. You have 2.600 characters at your disposal. Remember that you are not writing the text for yourself, but for your target group.

In the „in focus” section, you have the option of pinning important posts and offers or linking to your website or booking tool to highlight them. This is the place where you can redirect your profile visitors. So, think about what you want your profile visitors to do next. For example, you can position your current offers here, redirect them to your booking tool or to your newsletter. You can also use this section to pin your most popular posts that you have shared. The key question at this point is, what do you want your LinkedIn profile visitors to do? Where do you want them to go?

Once you have completed all the steps, you will have laid the foundation for your LinkedIn future. Your profile is your business card and it is visible to potential customers 24/7. Even if it takes a little more work and time, but a good profile can give you an advantage.

Create LinkedIn content that attracts attention

The profile is set up, but what now? How can you increase your visibility, position yourself as an expert and reach potential customers? You can post in the same way as on other social media platforms – be it Instagram or Facebook.  The posts are slightly different sizes and there are other formats available. You can find an overview of content types here:

• Text-Post
• Picture-Post
• Video-Post
• Document (PDF-Document) / Carousel Post
• Survey
• Article
• Events

If you have activated the creator mode and have a certain number of followers, you have further formats at your disposal, including the option to create a newsletter, an audio event, or a live event.

But as a Golf Coach, what should you share on LinkedIn to highlight your expertise and convince potential customers? As with other platforms, you need to create posts that suit your target group, your offer and you. You can share news form your Golf Academy, give tips on specific topics, provide training tips, give feedback on industry innovation. As with all social media platforms, the possibilities are endless. If you are already active on other platforms such as Instagram, you can not only post your posts there, but also on LinkedIn. This increases your reach, but also saves time. Share the same content on different platforms.

Networking

Build a strong network where you connect with other coaches, industry experts and potential clients. Depending on what you want to use your LinkedIn for, your networking strategy will be different from others.

LinkedIn can offer you a unique opportunity to position yourself as an expert and expand your network – be it to network with other Golf Coaches, the Golf Industry, or potential clients. In addition to other social media communication channels, LinkedIn can be another or the only social media channel. As always, it is important that you enjoy the social media channel, the format and the opportunity the platform offers.

If you liked the blog post and would like to find out more marketing tips and tricks, please follow me on LinkedIn or sign up for my exclusive newsletter.

 

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Here you can find more articles on the topic of marketing for golf coaches:

• Personal Branding for Golf Coaches – click here for the article
• Target Group Definition – click here for the article
• Golf Marketing – click here for the article